I often find people (my age in particular) who all want similar staple items (apparel, accessories, fitness items) but cost and time spent shopping always play a factor, so I wanted to launch my own products and eliminate those extra steps for people while also benefiting a non-profit of my choice. I am choosing to donate the designated money to the Cancer Research Institute (CRI) with a focus on liver cancer research. The CRI conducts research and clinical trials on the specific type of cancer my grandmother was diagnosed with, which is rare and extremely aggressive. It is never easy to lose someone so quickly, and there will eventually be a cure, so I would like do what I can to help. My inspiration is simplicity, my surroundings, and staple items that everyone could benefit from. A solid colored sweater everyone could use. A simple necklace, a multifunctional handbag, dri-fit shirt, all things that many people could easily benefit from having.