Comfy Shorts are Hard to Find

Comfy Shorts are Hard to Find

Sutton was finding her groove as a sophomore in high school. 

She has a big whiteboard in her bedroom, where every Sunday she plans out her week.  Cross country practice, musical rehearsals, practicing her overhand volleyball serve, making a cake for her new dog Baker's "half birthday," and creating an "octopus umbrella" for her class assignment.  

All these activities require proper rest, which is hard to do when you don't have the right equipment.  Specifically, it's hard to find the perfect sleeping shorts.  They have to be just long enough but not too long, super soft but still substantial to survive washing, and fluffy but not bulky or scratchy.  

When we met with Sutton, she wasn't sure on brand style or specific product.  Her bright personality shined through, though, and that was enough for our team to create the Simply Sutton brand.  It has a celestial overtone, which is perfect for Sutton who is always shooting for the stars.  

Sutton felt dozens of different fabric swatches, and picked just the right fabric and shade of blue.  She was very specific about the fit, which allowed our engineering group to get it just right.

It turned out a lot of people were looking for the perfect sleeping shorts.  Friends, family, classmates, and total strangers.  With her first successful product launch under her belt, she’s about to drop her second product, all before she finishes her junior year of high school!

It All Started with Clocks

It All Started with Clocks

This is a true story about a girl named Sydney.

Second semester in freshman year of high school, Sydney took a one-month entrepreneurship seminar.  Students were to think of a product, make it, and sell it in a marketplace at the end of the month.

She decided on clocks, designing and then carving three beautiful faces using the school’s laser cutter.  She bought paint and lacquer to decorate them, and mechanical kits to assemble into clock hands.  

She sold her three clocks at the marketplace for $45 each and caught the entrepreneurship bug!  She loved wearing pullovers and wanted to make something for men and women.

But how?  She didn't have the money to buy pullovers to re-sell.  She didn't know how to set up a Shopify site.  She had brand ideas, but couldn’t do the design herself or pay for someone else to do it.   

Then homework, volleyball practice, college applications… life got in the way.  She almost forgot about her entrepreneur dreams, but second semester senior year, she heard about a new website to launch brands. 

Sydney signed up, met with the team on Google Meets, product samples showed up at her house, and her brand was born.  She used to be a Girl Scout and knew how to hit up her friends’ parents, parents’ friends, and relatives, and emails, texts, and social posts were way easier than door-to-door cookie sales! 

As she started Covid freshman year of college, dozens of people were receiving her branded premium pullovers!  For her first business class, she had to create a LinkedIn profile, and her first job entry was “Founder” of Southern Sky brands.